Klaviyo gets the importance of a personal touch; they are, to put it poetically, the homemade gingerbread cookies of the marketing automation software market. So it makes sense that when they debuted this cute campaign creative, they’d want to pair it with powerful mobile geofencing. These things just go together like milk and cookies — it’s a no brainer.
Featuring five walls in key markets across the US, Klaviyo reinforced their creative with the secondary mobile touchpoint. Passersby within their key demographic were retargeted to great effect, earning 1,086,759 added mobile impressions and a .18% click-through rate (1,968 clicks). Compared to their vertical competitors, Klaviyo’s campaign performed +159 % higher than average. Pretty sweet.
Minimal waste, Maximum impact