American Express
MARKET
NEW YORK CITY
Walls
4
Agency Partner
Colossal Studios
Rapport
When “Always Hand Paint” meets “The Art of Everyday,” it’s a beautiful thing. No — really.
In continuation of their Art x Platinum project, American Express debuted two new card designs as imagined by the incomparable Julie Mehretu and Kehinde Wiley. The new cards feature their signature artistic motifs — Mehretu’s bold, abstract strokes of color and Wiley’s lush florals.
Our painters adapted these designs to massive scale, dominating the skyline across four major mural walls and transforming Manhattan into a gallery of these new works. This gorgeous demonstration of art-forward marketing captured the attention and imaginations of those passing through.
