American Express
American Express
![](https://colossalmedia.com/wp-content/uploads/2022/02/axp_blueboxlogo_extralargescale_rgb_digital_1600x1600.png)
Market NEW YORK CITY
Walls 4
Agency Partner Colossal StudiosRapport
When “Always Hand Paint” meets “The Art of Everyday,” it’s a beautiful thing. No — really.
In continuation of their Art x Platinum project, American Express debuted two new card designs as imagined by the incomparable Julie Mehretu and Kehinde Wiley. The new cards feature their signature artistic motifs — Mehretu’s bold, abstract strokes of color and Wiley’s lush florals.
Our painters adapted these designs to massive scale, dominating the skyline across four major mural walls and transforming Manhattan into a gallery of these new works. This gorgeous demonstration of art-forward marketing captured the attention and imaginations of those passing through.
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Everyday masterpieces
![](https://colossalmedia.com/wp-content/uploads/2022/02/amex_retouch-6-of-8.png)
![](https://colossalmedia.com/wp-content/uploads/2022/02/amex_retouch-8-of-8.png)
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