THE LIVING CANVAS
With every Colossal canvas, there’s so much more than meets the eye. We often refer to off-the-wall Social Media and Mad Science amplifications or storytelling beyond the surface, but we also mean this literally.
There’s so much more than meets the eye.
Like stratified rock or rings on a tree, every Colossal wall accumulates layers marking the passage of time. Each coat of paint is a memory preserved within the mural, exposed only when the wall is reconstructed for a fresh start.
At Colossal, we’re always committed to the most premium experience – not just in paint quality but even for the canvas itself. So this summer, we resurfaced one of our oldest wallscapes revealing a centimeter of meaningful moments, each of which owned a moment in time over decades of revisiting, reimagining, and renewing the artwork adorning it. We remembered the defining moments of our twenty-year history held within the artifact. Peeling back the layers, we see the story of Colossal.
PERFORMNCE ART
Portrait Gallery
“We’re always looking for a diamond, but sometimes you need to dig a little further. When we first discovered this SoHo wall gem, it was covered in vinyl and not shining like we knew it could, however, it had a grandfathered hand-painted sign permit that could be brought back to the surface, so we pitched the building’s ownership to return this vinyl wall to its original hand-painted wallscape and they signed up for the vision. After 13 years of Colossal hand paints, and its prior painted glory days, this wall has spoken to the changing Soho neighborhood with paint for over 80 years (at least by our records).”
Long before Brat Summer, Questlove and Red Bull took SoHo by storm with a multi-wall campaign celebrating the Red Bull Music Academy, set to the tune of a live performance by the Roots in front of this hand-painted stage.
This wallscape is one of our longest-running Colossal walls and the public dubbed it the Gucci Art Wall, making it an official Google Maps landmark.
“One of my favorite postings of all time on 1130 was to promote The Dark Knight Rises. Stark black creative speaking directly to Gotham City and creative placement that utilized the windows to their visual advantage. Christian Bale and Tom Hardy, forever entombed beneath layers of paint!”
