RED BULL MUSIC ACADEMY
CLIENT
REDBULL
AGENCY
POSTERSCOPE
MARKET
NEW YORK CITY
WALLS
18
Partnering with Colossal in a citywide takeover, Red Bull Music Academy pioneered a five-week festival of events at the city’s most renowned music venues. Informing the public of its vast bill of lectures, concerts, and club nights was no easy feat: over the course of 34 nights, RBMA hosted 38 shows featuring 236 of today’s most innovative minds.
Colossal painted 18 RBMA murals in New York City, hitting virtually every corner at the same time so that music fans saw different paint crews at multiple points throughout their days. The domination and unique live activation created an unavoidable energy.
“RBMA was one of our most challenging jobs to-date. While our typical techniques were challenged for this project, we still managed a bang-up job in record-breaking time.”
HIGH HATS,
HIGH HOPES
In anticipation of the upcoming city takeover, Red Bull surprised SoHo with a pop-up concert featuring Questlove. The live performance took place as the Colossal team painted the drummer’s portrait on a building-sized mural overlooking the crowd.
8 WEEKS
TOTAL DURATION
9,800,000
TOTAL IMPRESSIONS
QUESTLOVE
POP-UP SHOW DURING PRODUCTION
CREATE, COLLABORATE,
CELEBRATE
Painted murals turn the most heads during production, while Colossal artists work. To take full advantage of the unique opportunities provided by the medium, we sent painters back to select calendar walls every morning with cans of red paint and instructions to cross off the previous day’s events.
After the final event, we scrawled a handwritten “thank you” over the creative, delivering one last message to our audience.
CONTINUED PARTNERSHIP
Since our first collaboration in 2012, we’ve continued to champion the Red Bull message, grabbing public attention through event promotion and classic outdoor campaigns elevated as murals. Every year we gear up to cover New York City walls for the Music Academy festival, painting major label artists and indie darlings like A$AP Rocky and FKA Twigs.
To date, we’ve painted roughly 100 walls for the energy drink giant. The partnership recently exploded beyond New York City — we covered Red Bull Sound Select’s 30 Days in L.A. and have hand painted advertisements in major markets like Denver, Tampa, and Boston.
“RBMA was the largest campaign to date where every wall had to be posted on one specific day. There was a big push to do it, and it’s pretty incredible that we completed 18 walls in less than two weeks.”
