MAD SCIENCE: WELCOME TO THE LABORATORY
Have you ever walked past a mural after dark and thought — did that thing just move? Or maybe you strolled by a hand-painted bottle of Tom Ford fragrance that somehow smells like perfume?
Well, if it was a Colossal mural, it probably did spring to life, spritz a scent, glow, glint or even evolve. But rest assured, it isn’t magic. There is a method to this madness.
Mad Science is our affectionate term for the special paint applications and innovations to further captivate our audiences. A photo-realistic painting has wow factor, sure, but we like to go above and beyond. We thrive on the frontier of genius and madness, always exploring further into so-crazy-it-just-might-work territory and pulling off holy-sh!t masterpieces.
GHOST SIGNS | GLOW | EXTENSIONS | FLUORESCENT | METALLIC | PROJECTIONS | REVELATIONS | BORDERLESS | ANAMORPHIC |
GHOST SIGNS | GLOW | EXTENSIONS | FLUORESCENT | METALLIC | PROJECTIONS | REVELATIONS | BORDERLESS | ANAMORPHIC |
Our resident “scientist” and Senior Project Manager of Client Partnerships Lara Burns took a break from the laboratory to speak with us. “We’re always looking for new ways to expand the possibilities for hand paint. Our priorities are visual impact, and effectiveness. Every application undergoes rigorous in-house testing to maintain the highest standard of quality for our clients.”
Shining through her poise and pragmatism, we catch a glint in Lara’s eye when we ask about current experiments. “I’d hate to ruin a surprise later, but suffice to say if you can dream it, we’re probably testing it. Paints that change with atmospheric conditions, applications that reinforce our environmental commitments in both active and passive fashions. We’re always pushing the limits and chasing the horizon in terms of possibilities for hand paint.”
Between our in-house engineer bringing lighting elements to life, constant research and development into new applications, and expert opinions on constructed elements, we’re sure to have the best and brightest behind every feat.
When a Mad Science capability is vetted and ready to hit the wall, it falls to Colossal Studios to bring the idea to life. “Mad Science is really a space where our Studios expertise takes center-stage,” says John Samels, Creative Director. “So much of what we do on the Studios side of the business is to help our clients realize the full potential of a hand paint campaign. As a special and uniquely creative medium, there’s plenty of space for imagination, amplification, and playfulness.”
Sometimes, it’s as simple as letting the creative shine (or glow). Or, else, we can get kookier, crazier, and out-of-this-worlder at the drop of an email. Whether it’s turning Rodeo Drive to El Dorado or transforming a busy New York City intersection into a Provencal French town, crazy concepts are our comfort zone. Once you start dreaming big, keep going until you get to Colossal.
If you’re curious to learn more about Mad Science or have an idea to suggest, please contact us.
