Best of 2024

78k HRS

painting

11 cities

beautified

5 awards

won

As our 20th year of Colossal comes to a close, we want to look back on our best and biggest moments of always hand paint. From viral sensations to fine art faces, here are some of our favorite hand-painted campaigns this year.

Mic Drop

Let’s first address the neon green elephant in the room: this was the year of Brat Summer, and it all began with a Colossal wall. An artistic genius like Charli XCX can appreciate the power of hand paint, and with a wash of green began the international phenomenon that defined the season. 

Fit Check

Hand paint and high fashion are tailor-made for each other, and together we’ve pulled some serious looks. From couture to casual wear, these are some of our most stunning fashion moments.

Face to Face

At the risk of sounding facetious, we’re great at painting faces. It’s impossible to pick a favorite, but here’s a few of our preferred portraits painted this year.

Hi-DEF Details

Every Colossal painter knows that a thousand (or ten thousand) square feet of mural magic is composed of countless picture-perfect square inches. To create the softest texture on a brick wall, we need the highest attention to detail.

Change of Pace

Revelation is one of the top tricks of our trade — returning to the wall to revise the artwork during a campaign, engrossing audiences in the spectacle of a living canvas. Here are a couple of campaigns that illustrate what revelation is really all about.

Artistic Flair

With a mission to create art out of advertising, we’re proud to be the most trusted hand-paint partner to the biggest names in the industry. Here are a few masterpieces-made-murals in 2024.

Raising the Bar

Just like our favorite drinks, murals take patience and craftsmanship to create. Let’s raise our glasses (or brushes) to the best in beverages for 2024.

Pure Madness

Mad Science, our affectionate term for special paint applications and additions, had a huge year in 2024. Check out these glow-ups.

Data Dump

We know from 20 years on the wall that hand paint is the most engaging advertising medium, but we’d never ask you to take our word for it. Instead, we worked with MFour to collect audience data and help you see what we experience every day on the job.

78%

Memorable experience

reported in format perception polling

+27%

lift in Ad Recall

above industry average

56%

>1 min. Dwell TIme

almost double any other OOH format (30% on average)

65%

ooh Engagement

highest-performing format above billboards (42%), digital ads (31%), and urban panels (24%)

Thank you to all our client partners for a beautiful 2024! Book your media to secure a spot in the 2025 roundup.