Check out the champagne campaign that had us buzzing. Partnering with our friends at Veuve Clicquot is always cause for celebration, but this time we want to toast a particularly special occasion.

In addition to gracing our walls with gorgeous creative, Veuve Clicquot had a special idea for a mural in Williamsburg. Specifically: if the model in the image is holding a balloon, let’s invite passersby to engage with the composition by pulling on the balloon string.

We’re not denying that necessity is the mother of invention, but playfulness might be the fun aunt. In the spirit of trying new things, Colossal Studios (our in-house creative team) and the minds behind Mad Science (our experiential team) designed a way to affix a stylish, load-bearing cord to the wall. We’re proud to say the mechanics were flawless, the aesthetic was on point, and the results speak for themselves.