Visit Costa Rica
Visit Costa Rica
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Market NEW YORK CITYLOS ANGELES
Walls 6
Agency Partners MMGYColossal Studios
Visit Costa Rica’s creative was such an oasis, we’re calling each mural a Wonderwall. For their first Colossal campaign, Visit Costa Rica made a big splash with six transportive murals in Los Angeles, Manhattan, and Brooklyn. Against the late-winter backdrop, these windows into paradise gave passersby the gift of a vacation mindset.
With Colossal Studios capturing premium video and photography content, the campaign earned global impressions on the Visit Costa Rica social media channels. Additionally Teletica, a Spanish-language web publication, covered the mural campaign for even greater impact.
They achieved maximum reach with a strategy of painting several long-term murals in key locations complemented by high-impact pop-up murals for added intrigue. Mobile geofencing allowed for an additional touchpoint, engaging target audiences digitally to impressive effect.
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Weighing in from the creative team to just say thanks and how great these look. The level of detail you get is incredible — definitely hitting on the kind of impact we want to make with these.
Brent Anderson, Creative Director at MMGY
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