TORY BURCH

CLIENT
TORY BURCH

MARKET
NEW YORK CITY

DURATION
8 WEEKS

WALLS
1

Tory Burch partnered with Colossal to create a mural celebrating the brand’s Spring 2018 collection. We agreed that the best way to showcase the bright, seasonal imagery was to use it to warm up the gray streets of SoHo… not once, but twice — in March and again in April.

The brand shared insights from its social media channels with Colossal’s content studio. With their words in mind, Colossal produced photos and a video featuring angles that would play well with the audience, including New York City glamour shots and details of the portraits. The collaboration was a success — Colossal’s video was seen by 10,000 more people than the median video on Tory Burch’s channels.