We gotta give credit where it’s due. When StockX set out to Win the Holidays with a high-profile, mobile-geofenced mural, our response was, “well played.”
Featuring 2021’s greatest gifts like the Jordan 11 Cool Greys, the simple creative packed a powerful punch. Meanwhile, geofencing allowed them to retarget key demographics for major engagement and conversions. In addition to the major impressions served on the LA sidewalk, 72,699 mobile impressions drove the message home (5,162 of which were added value)! With this second touchpoint, the ad’s .22% click-through rate outperformed the e-commerce vertical average by a dramatic +217%.