QUALCOMM

AGENCY
OGILVY

MARKETs
NEW YORK CITY

In 2015, Qualcomm purchased the majority of our outdoor ad inventory in Manhattan, effectively dominating the downtown area for eight weeks. The initiative was so successful that Qualcomm returned in 2016 with an equally impressive campaign, expanding the creative to several locations in Brooklyn. Both years’ campaigns featured thought-provoking questions asking when current technology will finally catch up with our imaginations, and informing viewers that Qualcomm is already working on these challenges today.