BRAND JORDAN: #RE2PECT

AGENCY
MACDONALD MEDIA
​WIEDEN + KENNEDY​

MARKETs
NEW YORK CITY

WALLS
2

DURATION
4 WEEKS

Passersby snapped pictures of our Derek Jeter #re2pect mural before the paint was even dry. It became a viral sensation across social media — without a hashtag or any kind of prompt, posts started appearing all over Instagram. Fans posed with the murals on the street, sharing their messages of RE2PECT. This natural enthusiasm earned the client millions of additional digital impressions for the campaign, not to mention a Cannes Lion award.