PELOTON

Advertising

Mar 20

Written By Katie Danforth

AGENCY PARTER
HORIZON MEDIA

MARKET
NEW YORK CITY

WALLS
9

Nine prime NYC murals in under 10 days? No sweat. We know as well as the Peloton team that hard work yields high reward, so we joined them on this epic lap around the city. Designed to increase awareness of their extended workout programs, this domination campaign informed city-dwellers overnight of everything Peloton has to offer.

Mobile geofencing extended the reach, targeting high value customers passing near their nine walls across Manhattan and Brooklyn. The extension continued the conversation from out-of-home to new heights, with a staggering 372,937 added digital impressions. The geofencing click-through rate averaged at 0.53%, +567% higher than the industry average for the Fitness vertical.