New York Road Runners
New York Road Runners
Client New York Road Runners
Content Colossal Creative Studio
Market NEW YORK
Walls 1
Duration 4 Weeks
The TCS New York City Marathon isn’t just about running, it’s about being moved: physically and emotionally. That’s the message behind this mural. Whether you spent months training for the big day or spent hours cheering on the sidelines, this mural is a celebration of endurance, grit, and go-hard-or-go-home spirit.
Colossal put their finishing touches on the mural and revealed this visual rollercoaster of New York City’s 5 boroughs on the day of the race.
But the whimsical and bright creative, designed by Adam Koon, didn’t just serve as a pretty facade, it came packed with an AR experience, serving passersby with little-known facts about the race course, from the amount of hot dog stands (34,584) to the city’s fastest borough (Brooklyn).
Colossal put their finishing touches on the mural and revealed this visual rollercoaster of New York City’s 5 boroughs on the day of the race.
But the whimsical and bright creative, designed by Adam Koon, didn’t just serve as a pretty facade, it came packed with an AR experience, serving passersby with little-known facts about the race course, from the amount of hot dog stands (34,584) to the city’s fastest borough (Brooklyn).
NEARLY HALF A MILLION
APP DOWNLOADS
A vibrant new mural honoring the spirit of the TCS New York City Marathon adorns a concrete canvas in Brooklyn. ABC News
ON YOUR MARK, GET SET, POSE
We set up a camera across from the mural and let the people do their thing. Turns out the wall became a landmark for runners across the globe to stop by with their medals and strike a pose.
