CHOBANI

CREATIVE AGENCY
CHOBANI

MARKET
NEW YORK CITY

WALLS
7

OOH PLANNING AGENCY
HORIZON MEDIA

Colossal helped Chobani roll out their line of plant-based products through a spoonful of murals, inspired by Norman Rockwell’s iconic painting style. The “Almost Milk” campaign was designed to evoke these feelings of nostalgia and classic Americana, which the craft of hand paint brought to life.

“They’re strategically placing OOH ads near coffee shops and cafes where consumers are more likely to try the company’s new offerings.”

— AdWeek

“Working with Colossal was nothing short of magic.”

— Will McNamara, Design Director at Chobani

BOLD COPY + SIMPLE BACKGROUND = EASY-TO-DIGEST CAMPAIGN