HeyDUDE

CLIENT
HeyDude

Markets
New York City & Los Angeles

To debut their newest ambassador, HEYDUDE wanted to create a campaign that stirred conversation. Count us in, dude.

The two-phase revelation campaign featured first a face obscured by the HEYDUDE logo. Our in-house content team captured photo and video to spark speculation online: who could this new ambassador be?

We returned to the wall for the second phase, revealing Sydney Sweeney in all her hand-painted glory. The reveal onsite was magnified by real-time content capture to create social media shockwaves and drive new and returning customers to the brand.

Brooklyn

HEYDUDE shoes are all about comfort and casual coolness. The dudes that get it, get it. Placed on the side of a climbing gym, this Williamsburg wall was perfectly placed to reach the HEYDUDE audience.

August 20, 2024

The mystery ambassador is teased at the wall, the perfect conversation starter.

August 22, 2024

Sydney Sweeney is revealed, sending the streets of Brooklyn and the social media sphere into uproar.

Los Angeles

For bi-coastal domination, HEYDUDE joined the heavy pedestrian traffic on Melrose Avenue and shared their ambassador reveal with the casual California shopping set.

August 19, 2024

The new Dude soft launched in Los Angeles, inspiring curiosity.

August 22, 2024

Sydney Sweeney appeared on the scene days later, perfectly coordinated with the Brooklyn reveal for maximum impact.