Client Cheetos

Agency Partners OMD
Goodby Silverstein & Partners

Markets Los Angeles
New York

Walls 5

Our expert walldogs dabbled in finger paint for this 2021 OBIE Award winning Cheetos Super Bowl campaign. Iconic mascot Chester Cheetah staged a bicoastal takeover to introduce a new favorite snack, Cheetos Popcorn. Rendered in photo-real detail with the help of Cheetle (the unmistakable orange Cheetos dust), the murals generated serious buzz as Los Angeles and Brooklyn took to social media to share the fun.

We saw a 10.23% IG engagement rate on our OOH social posts, far exceeding expectations. Several consumers were also sharing photos of themselves in front of the unit on IG (even including a wedding photo!) – Cheetos