Cheetos
Cheetos
Our expert walldogs dabbled in finger paint for this 2021 OBIE Award winning Cheetos Super Bowl campaign. Iconic mascot Chester Cheetah staged a bicoastal takeover to introduce a new favorite snack, Cheetos Popcorn. Rendered in photo-real detail with the help of Cheetle (the unmistakable orange Cheetos dust), the murals generated serious buzz as Los Angeles and Brooklyn took to social media to share the fun.
![](https://colossalmedia.com/wp-content/uploads/2021/06/obiesticker-150x150.png)
We saw a 10.23% IG engagement rate on our OOH social posts, far exceeding expectations. Several consumers were also sharing photos of themselves in front of the unit on IG (even including a wedding photo!) – Cheetos
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![](https://colossalmedia.com/wp-content/uploads/2021/06/la039_cheetosprogress-lr-8-of-12.jpg)