HIT THIS GROUND RUNNING
CLIENT
ADIDAS RUNNING
AGENCY
COLOSSAL MEDIA
MARKET
NEW YORK CITY
WALLS
10
Adidas was looking for a way to bring the PureBOOST DPR, a shoe designed specifically for street running, straight to city streets in a way that felt genuine and organic. Colossal wanted to create a platform for local, emerging artists.
“The plan: create a massive outdoor art gallery in Bushwick, with Adidas and Colossal working together as curators.”
Colossal and Adidas’ Brooklyn Creator Farm put their powerhouse creative teams together to hand-select talent from their extended networks. They were drawn to eleven artists whose fresh voices and diverse styles would capture the energy of the streets.
COOL RUNNINGS
Each artist was asked to focus on the feeling of taking on the unknown — a much-needed attitude for an urban runner.
Colossal recreated the artists’ unique takes on the creative brief on ten large walls throughout Bushwick, installing a body of work that reflected and celebrated the unpredictability of the sport.
HOME RUN
Without traditional branding and slick photography, the murals felt at home within the neighborhood’s tapestry of street art. This aligned the Adidas brand with Bushwick’s thriving creative community. One artist was even asked to exhibit his work inside of the venue that his art was painted on — a win that speaks to the success of the community-minded campaign.
“Colossal recreated one piece on canvas, and Adidas collaborated with Instagram influencer @shoesofnyc to auction off the finished product.”
GO THE EXTRA MILE
We also designed and produced postcards featuring a map of the outdoor gallery. Shoppers at Adidas’ flagship store on Fifth Avenue grabbed copies and hit the streets to check out the art for themselves.
THE ARTISTS
