ZORA
CLIENT
ZORA
MARKET
NEW YORK CITY
LOS ANGELES
WALLS
3
AGENCY PARTNERS
COLOSSAL STUDIOS
Sometimes, the stars just align. Call it cosmic fate or astrological destiny, but when Zora contacted Colossal Studios wanting something raw and edgy, we floated all the way up to cloud nine. Wave hello to Lucy, ‘cause we’re up in the sky seeing diamonds.
With this kind of creative kismet at play and a concept ready to go, the design followed easily. Zora said “grunge,” we asked, “how dirty?” They said “DIY,” we replied, “here, made this for you.” They wrote “IYKYK,” Colossal Studios gave ‘em a wink.
“We are beyond hyped for the whole project and couldn’t dream of a better partner than [Colossal Studios]. Such a dream team!”
The result was an epic three-wall, bi-coastal curiosity campaign with some of the coolest creative these Colossal walls have ever seen. And if good news travels fast, good design travels at warp-speed via the blockchain. While our walldogs painted their ads in LA and New York, Zora minted the creative as 11,129 NFTs and put them up for auction in their digital marketplace. These tongue-in-cheek tokens sold out immediately, earning over $123.5 ETH.
Want to customize your mural experience? Well thanks to a third-party fan of the creative, you can. Upload any image to this site, and change what appears on the tab. This is the kind of creativity we love to see.
As if this could get any better, the Content Studio was invited to create an editorial video of the campaign. We got to push the limits of our typical stylings to produce something out-of-this-world epic.
By the end of it, Zora blew out a three-wall buy to huge results. They leveraged Colossal Studios to produce creative worth talking about (and bidding over) and content for major off-the-wall impact.
