GRACE THIS SPACE
CLIENT
YOUTUBE
AGENCY
CO:COLLECTIVE
BIG SPACESHIP
PHD / OMA
MARKET
NEW YORK CITY
WALLS
1
Colossal painted a massive mural of YouTube superstar Grace Helbig, then let her fans control the stage for an entire month. Each week, a vote was cast to decide which quirky pose Grace would assume next.
The budding talk show host took to Twitter and Instagram to ask her 2.7 million followers what they’d like to see painted on the wall. With Grace on board, the votes began to pour in by the thousands. Whatever fans chose, we painted. The audience loved sharing Grace’s moment in the spotlight, snapping and posting their own photos in front of the mural.
CROWDSOURCED CREATIVE
Each week, fans on Twitter & Instagram voted to determine the next mural transformation. Within 24 hours of the tally, Colossal painted the winning pick. To meet the turnaround time our team patterned every possible outcome ahead of time. As soon as votes were in, brushes hit the wall.
