Our friends at Stash know how to spot a good investment, evidenced by the out-of-this world ROI earned on their last mural equipped with mobile geofencing. Returning for their second campaign with Colossal, the Stash team took the savvy approach of equipping their wall with retargeting capabilities for extreme engagement and exponential impact.

Their success proves how far a single wall in Brooklyn can travel in terms of impressions and conversions. Geofencing delivered an additional 285,658 mobile impressions to their OOH presence and earned a .21% click-through rate — 197% better click-through performance than the vertical average.