Renault
CLIENT
REnault
Market
New York City
PARTNER
Prodigious
Rarely seen and unavailable in the US for over three decades, Renault cars have become the obsession of American collectors and nostalgists alike. The classic premium automobile used Colossal’s premium paint to tease New Yorkers with wheels that don’t even run on this side of the ocean for the classic Renault 5 model — now 100% electric.
The single mural caused a onsite and on social media, where Colossal-produced content earned over 2k comments and shares. And for anyone who missed the Brooklyn-based mural, French TV’s main news station, M6, covered the illustrious hand-paint campaign on Turbo — its one-stop-shop for vehicular programming.