MR. ROBOT

Advertising

Aug 15

Written By Katie Danforth

CLIENT
USA

AGENCY
KINETIC

MARKET
NEW YORK CITY

WALLS
2

DURATION
4 WEEKS

Colossal teamed up with USA to promote the series release of Mr. Robot with a unique bi-panel mural featuring photorealistic portraits of Rami Malek, who plays the series’ protagonist. For the breakout hit show’s second season, USA wanted to go bigger, dominating an entire city block with massive messaging in anticipation of the season premiere.