MONKEY 47 GIN
MARKET
NEW YORK CITY
WALLS
1
You don’t have to live in the Black Forest to get down with Monkey 47. The cult gin brand hit us up to paint a jungle of dreams, featuring a whole lot of monkeys in monocles. As the brand’s first foray in hand paint, it was key that the hyper-detailed botanicals used to distill the gin (and their monkey pals slash ambassadors) were recreated with the utmost attention-to-detail and precision.
Cue production.
4 painters, 14 days (3 of which rained), 10 monkeys, and countless finishing-touches later, the mural came to life both on the streets and on social media. The timelapse video of the process received half a million views on Instagram, creating a buzz around the brand and their connection with craft.
“It is fucking bananas how good it looks. Pun intended.”
“If I had a quarter for every time I overheard someone say “that would make amazing wall paper” I’d be a rich man.”
- Zach, Paint Apprentice
