MAFIA III
AGENCY
IGNITION
MARKET
NEW YORK CITY
LOS ANGELES
SAN FRANCISCO
WALLS
7
To promote 2K Games’ new video game, Mafia III, Ignition called on Colossal to bring characters and scenes to life. Video Director Mark Bracamonte documented the production process, capturing our painters in the shop and on the streets of Bushwick. Bracamonte paid special attention to sound design, building sounds from the shop to a climax of gunshots that blend with dialogue taken directly from the game.