GOPUFF
CLIENT
Gopuff
MARKETS
Los AngelesS
New York CIty
PARTNER
Media by mother, Mother
Walls
11
People say quality over quantity, but here at Colossal, we’d never ask you to choose. Whether it’s one mural or ten, we bring the same craftsmanship and commitment to every canvas we paint. So GoPuff replied — great, we’ll take 11.
Just like our friends at GoPuff, ask and we shall deliver. The resulting bi-coastal domination took the world by storm and put the GoPuff brand on the map — all over the place. Their curated compositions gave tongue-in-cheek commentary to different occasions that might require an online order.
The hyper-cultural approach to each location yielded amazing results — and we’ve got the numbers to prove it.
20% Lift in:
Positive Brand Sentiment
Purchase Intent with GoPuff
Likelihood to Recommend GoPuff
30% Lift In brand awareness
For their biggest-ever marketing initiative, GoPuff asked custom questions in an accretive study to track the performance of their murals. Our mural walls outpaced other ad formats in brand awareness lift by 8%, and outperformed in increased purchase intent by 14%.
Overall, the multi-wall mural campaign catapulted GoPuff into the top tier of delivery service brands, earning a seat at the takeout table beside its major competitors.
