FILSON

AGENCY
RAPPORT

MARKET
NEW YORK CITY
SEATTLE

WALLS
38

DURATION
8 WEEKS

Filson enlisted our help to capture the attention of their growing urban demographic as the outdoor clothing industry’s look continues to cross over into mainstream style. The objective: create awareness and drive sales, specifically at the Filson NYC store in NoHo. The campaign launched in Winter 2015 to coincide with the brand’s peak sales season. Ads were strategically placed in Seattle — the brand’s home — and three New York locations with the consumer in mind: style conscious urbanites with a taste for top quality, heritage goods.