DIOR

AGENCY
HAVAS
PROJECT X

MARKET
NEW YORK CITY

UNITS
2

To celebrate the launch of Miss Dior Eau de Parfum, Dior transformed two flagship walls into conversation pieces by asking audiences, “what would you do for love?” The intriguing copy and high-contrast art direction prompted thousands of people to share the murals on Instagram.  

For every post that used the #DiorLoveChain hashtag, the brand donated $1 to We Movement, an organization that provides access to education, food, clean water, healthcare and economic opportunity for people all around the world.