COCA-COLA: STAY GOLD

Advertising

Feb 8

Written By Katie Danforth

MARKET
NEW YORK CITY

WALLS
1

DURATION
4 WEEKS

Coke commissioned artist Kelsey Montague to create the artwork for this “Stay Gold” mural in East Williamsburg, which was posted as part of a larger #ThatsGold campaign celebrating the 2016 Olympic Games in Rio. A figure outlined in the center of the wall acted as an invitation for a photo opp, and the street-level wallscape instantly became a magnet for the selfie inclined. Gold 3M reflective tape accented the mural — a fun surprise for photographers using a flash. Features on Coca-Cola’s Instagram and a steady stream of fans sharing pics at the wall drove millions of additional digital impressions.