COACH

MARKETs
NEW YORK CITY
LOS ANGELES
CHICAGO

WALLS
12

DURATION
4 WEEKS

Stuart Vevers transformed Coach in 2015. The new Creative Director added a healthy dose of leopard print and a splash of mint green fur, tapping into nostalgia while tailoring the brand to the Instagram age. Colossal’s sign painters, no strangers to putting a modern twist on tradition, helped kickstart this fresh new spirit by dominating sidewalks across the country, turning them into a hand painted runway.