CARTIER
CLIENT
CARTIER
AGENCY PARTNER
GROUPM
FIRST WALL
2022
Call us hopeless romantics, but we believe in love at first sight. In 2022, our first Williamsburg wall for Cartier began a beautiful partnership. That first mural quickly led to a permanent placement on one of our iconic SoHo canvases, paying tribute to Cartier’s rich heritage and profound connection to New York City. With six designs adorning the Manhattan wallscape, three murals on the original Williamsburg wall, two boutique facades in New York and Los Angeles, 686 diamonds and 100 gallons of gold paint… it’d be fair to say that in 2023 Colossal painted the town Cartier red.
An MFour study conducted on the SoHo wall’s performance was further proof that our brands have something special. The data revealed a hand-paint specific lift so high, our hearts skipped a beat:
With our shared commitment to craftsmanship, artistry, and excellence, we can’t wait to see what more there is to accomplish together.
To expand the campaign’s storytelling to a digital audience, Colossal produced behind-the-scenes videos and artist interviews – preserving the full campaign narrative and creative collaboration.
“Colossal’s unique skill set truly resonates with Cartier’s long-lasting tradition of celebrating craftsmanship. The Beverly Hills barricade is the perfect example of a partnership that elevated the Maison’s image, quite literally, by hand.”
