#MADETHIS WITH ADOBE CREATIVE CLOUD

CLIENT
ADOBE

AGENCY
MRY

MARKET
NEW YORK CITY

WALLS
10

Adobe enlisted our help to empower the next generation of creative talent with unprecedented opportunities for professional exposure and peer recognition. Through collaborative brainstorming sessions with MRY, what was a one-wall proposal quickly evolved into a much bigger idea — a curation of “The World’s Biggest Student Art Show.”

“We took over ten of the largest walls in Brooklyn, and turned them into a larger-than-life walking gallery.”

Ten contestants were chosen to have their artwork recreated as enormous murals in Bushwick—a neighborhood known for its creative pulse. Beacon technology embedded into the walls directed passersby to more information about the show.

1,600

CONTEST SUBMISSIONS

60

COUNTRIES WORLDWIDE

10

WINNERS CHOSEN

LADIES FIRST

The winning submissions were created exclusively by female students, with the campaign activation leading right into the 3% Conference—an event dedicated to raising the percentage of women occupying Creative Director roles.

As a founding partner of the symposium, Adobe has a long history of championing women in the arts. The students were flown in to see their creations in person, and were invited to the conference where their work was recognized on stage.

VIRAL STORYTELLING

The campaign was an organic source of material for new streams of branded content. A series of videos was created featuring the girls, and quickly gained traction thanks to organic social sharing from the contest winners. These new brand ambassadors helped Adobe achieve over one million online views.

3,500,000

TOTAL OUT OF HOME
IMPRESSIONS

12,000,000

TOTAL IMPRESSIONS
ONLINE

1,000,000

SOCIAL VIDEO
VIEWS

THE WINNERS