#1-844-COLOSSAL

Advertising

Aug 24

Written By Katie Danforth

AGENCY
DOUBLEDAY & CARTWRIGHT

MARKETs
NEW YORK CITY

WALLS
4

To celebrate our 10th anniversary, we teamed up with our friends at Doubleday & Cartwright to develop an original summer series. The murals featured Brooklyn pop culture nods and contained unique phone numbers and hashtags that passersby could interact with. 500 people called 1-844-COL-OSAL, and the social reach of the OOH campaign hit upwards of 2.6 million. The creative’s organic digital buzz was picked up by national advertising industry sites AdWeek and Mediabistro, and featured on local tastemaker blogs such as Gothamist and Bushwick Daily.