Colossal helped Chobani roll out their line of plant-based products through a spoonful of murals, inspired by Norman Rockwell’s iconic painting style. The “Almost Milk” campaign was designed to evoke these feelings of nostalgia and classic Americana, which the craft of hand paint brought to life.

They’re strategically placing OOH ads near coffee shops and cafes where consumers are more likely to try the company’s new offerings.  AdWeek