OkCupid

Campaign DTF

Media Agency SwellShark

Creative Agency Wieden+Kennedy

Duration Ongoing

Walls 7

Market New York Los Angeles
San Francisco

When OkCupid asked Colossal to paint their bright and ballsy photographs, we were DTF – down to fasten our harnesses and get to painting. Their messaging, which flipped negative connotations around modern dating and the term “DTF”, rolled out in the form of charmingly relatable and inclusive copy and imagery. We put them up in neighborhoods that were a perfect match for the campaign’s arms-wide-open perspective on love.

Colossal Media hand paints advertisement for OkCupid
Progress of a Colossal Media hand painted ad for OkCupid
Paint mixing for OkCupid outdoor advertisement
Colossal Media hand paints ad for OkCupid in San Francisco
Colossal Media hand paints advertisement for OkCupid
Mural painted in Brooklyn by Colossal Media
OkCupid partners with Colossal Media to hand paint advertisement in Brooklyn
Colossal Media mixes paint to create hand painted ad for OkCupid
Colossal Media paints large outdoor advertisement in Brooklyn for OkCupid
Paint mixing for OkCupid outdoor ad campaign with Colossal Media
Colossal Media hand paints advertisement for OkCupid
Outdoor advertisement for OkCupid painted by Colossal
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Labor of Love

Justin, one of our painters, met his wife, Tonya, on OkCupid. Both worked long hours and didn’t have time to meet people otherwise. After a week of messaging, they went on their first date. Justin took Tonya to the Charleston on Bedford and North 7th in Williamsburg. After a few drinks, he brought her to the Colossal shop to show her what he did. Little did he know, he’d later paint a mural for OkCupid with Colossal. This was the couple’s first and last time using a dating app. They got married in Portugal in May 2018.

Colossal Media paints mural for Oscar de la Renta in NYC