Kendra Scott

Client Kendra Scott

Market New York

Duration 20 Weeks

Walls 2

Kendra Scott has a mission: to paint New York City yellow, build brand awareness, and get people to their storefront in SoHo. Between insights on wall locations, creative recommendations, and a suite of digital content, Colossal was able to help the brand accomplish this mission and garner widespread attention across the world’s shopping epicenter and on social media. The campaign was so successful that Kendra Scott returned for multiple rounds of walls and creative, establishing themselves as a brand to look out for in New York City.

“Working with Colossal has been a creative and collaborative experience. From selecting locations to discussing artwork and social content, the Colossal team has offered unique ideas and feedback, ensuring our campaigns were truly original.”– Samantha Ostroff, Marketing Director at Kendra Scott

Passersby by pose in front of the Kendra Scott mural in SoHo.

 

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Progress of a Colossal Media hand painted ad for OkCupidCrowd of pedestrians on The Highline pass by First Republic Bank's art mural.