Coca-Cola: Stay Gold
![Coca-Cola mural in Brooklyn Coca-Cola mural in Brooklyn](https://colossalmedia.com/wp-content/uploads/2017/02/CocaColaComplete-HR-2-of-4_web-1110x740.jpg)
Market New York
Duration 4 Weeks
Walls 1
Coke commissioned artist Kelsey Montague to create the artwork for this “Stay Gold” mural in East Williamsburg, which was posted as part of a larger #ThatsGold campaign celebrating the 2016 Olympic Games in Rio. A figure outlined in the center of the wall acted as an invitation for a photo opp, and the street-level wallscape instantly became a magnet for the selfie inclined. Gold 3M reflective tape accented the mural — a fun surprise for photographers using a flash. Features on Coca-Cola’s Instagram and a steady stream of fans sharing pics at the wall drove millions of additional digital impressions.
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-Cola: Stay Gold](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Coca-cola mural with 3M reflective tape accents Coca-cola mural with 3M reflective tape accents](https://colossalmedia.com/wp-content/uploads/2017/02/CocaColaProgressNight-HR-3-of-4_web_EDIT-1110x740.jpg)
![CocaColaComplete-HR (4 of 4)_web CocaColaComplete-HR (4 of 4)_web](https://colossalmedia.com/wp-content/uploads/2017/02/CocaColaComplete-HR-4-of-4_web-1110x740.jpg)