JAMESON CASKMATES
CLIENT
JAMESON
AGENCY
360I
PHEAR CREATIVE
MARKET
NEW YORK CITY
LOS ANGELES
SAN FRANCISCO
CHICAGO
WALLS
10
Born between friends at a local Irish bar, Jameson Caskmates is a true collaboration between Jameson’s head distiller and Cork’s Franciscan Well Micro-Brewery. The whiskey giant and its partners at Phear Creative and 360i turned to Colossal Media for a theatrical way to herald the release of their new product: a limited edition whiskey finished in stout-seasoned whiskey casks.
“A series of photos, GIFs, and hyperlapse videos were produced and formatted for Facebook, Instagram, Twitter and Vine, providing Jameson with engaging social content to share with their fans.”
LIFESIZE STORYBOARDS
Colossal artists painted frame-by-frame shots of Jameson Caskmates being served, poured, and passed around in neighborhood bars—imagery inspired by the bar that gave birth to the whiskey’s creation.
Each painted scene unfolded over the course of 6 weeks, turning heads on the street each time our painters returned to the scene to brush the next frame. Each of the four major markets contained one “animated” mural, with contributory traditional murals sprinkled around their respective cities.
SOCIAL DRINKING
The entire process was documented by Colossal’s team of photographers and videographers. A series of photos, GIFs, and hyperlapse videos were produced and formatted for Facebook, Instagram, Twitter and Vine, providing Jameson with engaging social content to share with their fans.
