Brand Jordan: #Re2pect
![b129-1 #re2pect](https://colossalmedia.com/wp-content/uploads/2016/09/B129-1-1110x740.jpg)
Agency MacDonald Media Wieden + Kennedy
Market New York
Duration 4 Weeks
Walls 2
Passersby snapped pictures of our Derek Jeter #re2pect mural before the paint was even dry. It became a viral sensation across social media — without a hashtag or any kind of prompt, posts started appearing all over Instagram. Fans posed with the murals on the street, sharing their messages of RE2PECT. This natural enthusiasm earned the client millions of additional digital impressions for the campaign, not to mention a Cannes Lion award.
![Brand Jordan: Re2pect](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Brand Jordan: Re2pect](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Brand Jordan: Re2pect](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Brand Jordan: Re2pect](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Brand Jordan: Re2pect](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Brand Jordan: Re2pect](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![img_9398 #re2pect - nike brand jordan](https://colossalmedia.com/wp-content/uploads/2016/09/IMG_9398-1110x740.jpg)
![img_9402 Jeter, a New York icon, towers over the city streets.](https://colossalmedia.com/wp-content/uploads/2016/09/IMG_9402-1110x740.jpg)