MR. ROBOT

Photorealistic portrait of Rami Malek hand painted by Colossal Media

Client USA

Agency Kinetic

Market New York

Duration 4 weeks

Walls 2

Colossal teamed up with USA to promote the series release of Mr. Robot with a unique bi-panel mural featuring photorealistic portraits of Rami Malek, who plays the series’ protagonist. For the breakout hit show’s second season, USA wanted to go bigger, dominating an entire city block with massive messaging in anticipation of the season premiere.

Photorealistic portraits of Rami Malek hand painted by Colossal Media

Hand painted Mr. Robot mural in progress

Matching colors for Mr. Robot's outdoor advertising campaign

Mixing paint for Mr. Robot out of home campaign

Hand painted out of home campaign in progress - Colossal Media

Out of home campaign for Mr. Robot by Colossal Media

Outdoor advertising campaign in Williamsburg