MR. ROBOT

Client USA
Agency Kinetic
Market New York
Duration 4 weeks
Walls 2
Colossal teamed up with USA to promote the series release of Mr. Robot with a unique bi-panel mural featuring photorealistic portraits of Rami Malek, who plays the series’ protagonist. For the breakout hit show’s second season, USA wanted to go bigger, dominating an entire city block with massive messaging in anticipation of the season premiere.








