Mafia III
Agency Ignition
Walls 7
Markets New York Los Angeles San Francisco
To promote 2K Games’ new video game, Mafia III, Ignition called on Colossal to bring characters and scenes to life. Video Director Mark Bracamonte documented the production process, capturing our painters in the shop and on the streets of Bushwick. Bracamonte paid special attention to sound design, building sounds from the shop to a climax of gunshots that blend with dialogue taken directly from the game.
![B182_Mafia111Complete-HR (7 of 8)_V2_LR Mafia III posting on House of Yes in Bushwick](https://colossalmedia.com/wp-content/uploads/2017/01/B182_Mafia111Complete-HR-7-of-8_V2_LR-1110x740.jpg)
![B182_Mafia111Progress-HR (7 of 11)_LR Jason Coatney painting a mural for 2K Games in Brooklyn](https://colossalmedia.com/wp-content/uploads/2017/01/B182_Mafia111Progress-HR-7-of-11_LR-1110x740.jpg)
![B182_Mafia111Progress-HR (8 of 11)_V3_LR Hand painted outdoor advertisement in progress in Bushwick](https://colossalmedia.com/wp-content/uploads/2017/01/B182_Mafia111Progress-HR-8-of-11_V3_LR-1110x740.jpg)
![B188_Mafia111Complete-HR (10 of 10)_LR Mafia III mural hand painted in Bushwick by Colossal Media](https://colossalmedia.com/wp-content/uploads/2017/01/B188_Mafia111Complete-HR-10-of-10_LR-1110x740.jpg)
![B188_Mafia111Progress-HR (6 of 9)_LR Mafia III painting - Brooklyn billboard by Colossal Media](https://colossalmedia.com/wp-content/uploads/2017/01/B188_Mafia111Progress-HR-6-of-9_LR-1110x740.jpg)
![B212_Mafia111Complete-HR (5 of 11)_LR OOH engagement in Brooklyn - Colossal Media](https://colossalmedia.com/wp-content/uploads/2017/01/B212_Mafia111Complete-HR-5-of-11_LR-1110x740.jpg)
![SF018_Mafia111Complete-HR (3 of 7)_LR SF018_Mafia111Complete-HR (3 of 7)_LR](https://colossalmedia.com/wp-content/uploads/2017/01/SF018_Mafia111Complete-HR-3-of-7_LR-1110x740.jpg)