Desigual Herald Square

Client Desigual

Market New York

To stand out from the commotion of Herald Square, Desigual covered the facades of its New York City outpost with bold and brilliant work by Colossal. It took 12 painters 13 days and 550 man-hours to paint the store’s two 60-foot walls… and that was just the first time. Colossal returned to the building a total of six times to showcase the Barcelona-based fashion brand’s colorful campaigns.

Desigual Herald Square
Desigual muralist over Herald Square traffic
Dia Beacon installation with artwork by Lawrence WeinerLyft x Colossal Media