Digital Goes Analog

Published on February 27, 2017 by Julie Pry in Market Research

In 2015, Qualcomm committed to purchasing almost all of Colossal’s NYC units. The Qualcomm campaign was so successful that the telecommunications giant returned in 2016 for another, equally impressive campaign.

While planning for the 2016 campaign, Qualcomm asked if we could prove that our walls are not only near tech companies but also tech influencers’ after-hours haunts.

An intensive market research study confirmed that our walls do, in fact, reflect the hang out habits of tech influencers.

New York City

Silicon Alley and the Thriving Tech Community

Within the last 15 years, New York City has exploded onto the scene as the largest urban center for innovation and the second-largest tech hub in existence. In terms of venture funding, between 2003 and 2013, the city grew at twice the speed of Silicon Valley, putting it on track to take over as the global industry leader.

NYC Snapshot

Colossal’s walls circle the new “Silicon Alley” — from Flatiron to Astor Place through Soho and landing at Canal Street.

Manhattan

Manhattan

In 2006, I wouldn’t have put New York anywhere on the map [of leading tech hubs]. Now it is literally number two.
– Tech Entrepreneur Vivek Wadhwa

Brooklyn Tech Triangle

DUMBO, Downtown, and The Navy Yard

With the industry booming, Brooklyn has seen a major influx of tech companies. But no other area can compete with the soaring demand for the Brooklyn Tech Triangle. Spanning Downtown Brooklyn, DUMBO, and the Brooklyn Navy Yard, this district’s immense economic impact is projected to triple within the next 10 years.

Brooklyn Tech Triangle Snapshot

Neighborhood Newcomers

Established Giants

Colossal offers high impact walls directly on Flushing Avenue, the major thoroughfare in the Navy Yard and the route to and from DUMBO.

The demand for office space in the Brooklyn Tech Triangle is at an all-time high.

BROOKLYN TECH TRIANGLE

Williamsburg, Greenpoint, and Bushwick

Targeting the Creative Class where they live, work, and play

The skyrocketing demand for office space in the Brooklyn Tech Triangle has caused a ripple effect. As rents balloon and available spaces become scarce, innovative young companies are expanding into Williamsburg, Greenpoint, and Bushwick. Colossal dominates these neighborhoods with dozens of locations at key destinations.