Digital Goes Analog
In 2015, Qualcomm committed to purchasing almost all of Colossal’s NYC units. The Qualcomm campaign was so successful that the telecommunications giant returned in 2016 for another, equally impressive campaign.
While planning for the 2016 campaign, Qualcomm asked if we could prove that our walls are not only near tech companies but also tech influencers’ after-hours haunts.
An intensive market research study confirmed that our walls do, in fact, reflect the hang out habits of tech influencers.
New York City
Silicon Alley and the Thriving Tech Community
Within the last 15 years, New York City has exploded onto the scene as the largest urban center for innovation and the second-largest tech hub in existence. In terms of venture funding, between 2003 and 2013, the city grew at twice the speed of Silicon Valley, putting it on track to take over as the global industry leader.
Colossal’s walls circle the new “Silicon Alley” — from Flatiron to Astor Place through Soho and landing at Canal Street.
In 2006, I wouldn’t have put New York anywhere on the map [of leading tech hubs]. Now it is literally number two.
– Tech Entrepreneur Vivek Wadhwa
Brooklyn Tech Triangle
DUMBO, Downtown, and The Navy Yard
With the industry booming, Brooklyn has seen a major influx of tech companies. But no other area can compete with the soaring demand for the Brooklyn Tech Triangle. Spanning Downtown Brooklyn, DUMBO, and the Brooklyn Navy Yard, this district’s immense economic impact is projected to triple within the next 10 years.
Brooklyn Tech Triangle Snapshot
Colossal offers high impact walls directly on Flushing Avenue, the major thoroughfare in the Navy Yard and the route to and from DUMBO.
The demand for office space in the Brooklyn Tech Triangle is at an all-time high.
BROOKLYN TECH TRIANGLE
Williamsburg, Greenpoint, and Bushwick
Targeting the Creative Class where they live, work, and play
The skyrocketing demand for office space in the Brooklyn Tech Triangle has caused a ripple effect. As rents balloon and available spaces become scarce, innovative young companies are expanding into Williamsburg, Greenpoint, and Bushwick. Colossal dominates these neighborhoods with dozens of locations at key destinations.
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Brooklyn Tech Triangle
Brooklyn Daily Eagle, “Report: Impact of Brooklyn Tech Triangle’s innovation economy to reach $15.5 billion by 2025”
Technical.ly, “New report says Brooklyn tech scene exploding”
The Real Deal, “Who’s winning the Brooklyn office battle?”
New York State Comptroller , “An Economic Snapshot of Brooklyn”
Crain’s, “Once on the fringes, this Brooklyn neighborhood is now in with the tech crowd”
Brooklyn Magazine, “How Livestream Hopes to Make Bushwick a New Technology Hub in Brooklyn”
Technical.ly, “Giant Williamsburg tech hub gets green light for development after all”
Brooklyn Paper, “Tech, tech, boom! Developers banking on Bushwick as next big startup hub”
Technical.ly, “The 10 biggest tech companies in Brooklyn”
Carto, “CartoDB’s New Bushwick Office!”
Owler, “Areaware Company Profile”
Built in Nyc, “How NYC tech growth is outpacing Silicon Valley”
The NYC Tech Economy
Crain’s, “Where are the jobs? Probably Brooklyn”
Tech Crunch, “In New York And LA, New Startup Communities Flourish”
Endeavor Insight, “The New York City Tech Map”
Commercial Observer, “Brooklyn’s Sunset Park Comes Alive”
JRT Realty Group, Inc., “Commercial Real Estate Competitiveness Study”
Center for an Urban Future, “New Tech City”