#STREETARTBYPERRIER
#STREETART
BYPERRIER
![perrier_logo perrier_logo](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_logo.jpg)
Client Perrier
Agency Kinetic NYC
Partner Mirrorball
Market MIAMI NEW YORK LOS ANGELES CHICAGO
Walls 9
To honor its legendary decidedly different style, Perrier launched a #streetartbyperrier series in which its iconic packaging was reimagined by internationally acclaimed street artists Kobra, JonOne, and Sasu.
We partnered with the brand to handpaint walls in New York, Los Angeles, and Chicago to celebrate the launch of the colorful limited edition product line.
The unique murals garnered attention not just from passersby on the streets, but from creative minds all over the world thanks to our behind-the-scenes Instagram posts and editorial features from Fast Company and Juxtapoz.
ONE BRAND. THREE ARTISTS.
![perrier_kobraimage perrier_kobraimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobraimage-1100x1100.jpg)
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobraheadshot.png)
KOBRA
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobracan.png)
![perrier_sasuimage perrier_sasuimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasuimage-1100x1100.jpg)
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasuheadshot.png)
SASU
![perrier_sasubottle perrier_sasubottle](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasubottle-111x257.png)
![perrier_jononeimage perrier_jononeimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononeimage-1100x1100.jpg)
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononeheadshot.png)
JONONE
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononebottle.png)
![perrier_kobraimage perrier_kobraimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobraimage-1100x1100.jpg)
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobraheadshot.png)
KOBRA
![perrier_kobracan perrier_kobracan](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobracan-75x150.png)
![perrier_sasuimage perrier_sasuimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasuimage-1100x1100.jpg)
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasuheadshot.png)
SASU
![perrier_sasubottle perrier_sasubottle](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasubottle-90x208.png)
![perrier_jononeimage perrier_jononeimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononeimage-1100x1100.jpg)
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononeheadshot.png)
JONONE
![perrier_jononebottle perrier_jononebottle](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononebottle-85x170.png)
![perrier_kobraimage perrier_kobraimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobraimage-1100x1100.jpg)
![perrier_kobraheadshot perrier_kobraheadshot](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobraheadshot.png)
KOBRA
![perrier_kobracan perrier_kobracan](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_kobracan.png)
![perrier_sasuimage perrier_sasuimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasuimage-1100x1100.jpg)
![perrier_sasuheadshot perrier_sasuheadshot](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasuheadshot.png)
SASU
![perrier_sasubottle perrier_sasubottle](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_sasubottle-111x257.png)
![perrier_jononeimage perrier_jononeimage](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononeimage-1100x1100.jpg)
![perrier_jononeheadshot perrier_jononeheadshot](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononeheadshot.png)
JONONE
![perrier_jononebottle perrier_jononebottle](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_jononebottle.png)
The party
Perrier took over the Colossal workshop on Wythe Avenue to throw an exclusive event celebrating the launch of the limited edition product line. Our partners at Mirrorball helped transform the 7,000-square foot warehouse space into a branded technicolor wonderland.
Below / Photo by Mirrorball agency
The Party
Perrier took over the Colossal workshop on Wythe Avenue to throw an exclusive event celebrating the launch of the limited edition product line. Our partners at Mirrorball helped transform the 7,000-square foot warehouse space into a branded technicolor wonderland.
Below / Photo by Mirrorball agency
![](https://colossalmedia.com/wp-content/uploads/2016/10/perrier_bartender.jpg)
The Party
Perrier took over the Colossal workshop on Wythe Avenue to throw an exclusive event celebrating the launch of the limited edition product line. Our partners at Mirrorball helped transform the 7,000-square foot warehouse space into a branded technicolor wonderland.
Below / Photo by Mirrorball agency
Colossal painters added the finishing touch with a custom Perrier mural. The party featured surprise appearances by all three of the campaign’s artists.
Colossal painters added the finishing touch with a custom Perrier mural. The party featured surprise appearances by all three of the campaign’s artists.
Colossal painters added the finishing touch with a custom Perrier mural. The party featured surprise appearances by all three of the campaign’s artists.
The Afterparty
After the party, Eduardo Kobra surprised Williamsburg by painting a vibrant mural right outside Colossal headquarters with a bold #fightforstreetart hashtag. The mural has become one of the most photographed walls in the neighborhood, earning thousands of tags on social media and spotlighting Brooklyn as a major player in the international street art scene.
![arrow-6col arrow-6col](https://colossalmedia.com/wp-content/uploads/2016/05/arrow-6col.png)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram1.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram2.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram3.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram4.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram5.jpg)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/perrier_phoneframe2.png)
The Afterparty
After the party, Eduardo Kobra surprised Williamsburg by painting a vibrant mural right outside Colossal headquarters with a bold #fightforstreetart hashtag. The mural has become one of the most photographed walls in the neighborhood, earning thousands of tags on social media and spotlighting Brooklyn as a major player in the international street art scene.
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram1.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram2.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram3.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram4.jpg)
![Perrier Slide](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/transparent.png)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/Perrier_Instagram5.jpg)
![](http://colossalmedia4.wpengine.com/wp-content/uploads/2016/10/perrier_phoneframe2.png)
VIEWS
SOCIAL REACH
OF HOME REACH