Brand Jordan: #Re2pect

#re2pect

Agency MacDonald Media​ Wieden + Kennedy​

Market New York

Duration ​4 Weeks​

Walls 2

Passersby snapped pictures of our Derek Jeter #re2pect mural before the paint was even dry. It became a viral sensation across social media — without a hashtag or any kind of prompt, posts started appearing all over Instagram. Fans posed with the murals on the street, sharing their messages of RE2PECT. This natural enthusiasm earned the client millions of additional digital impressions for the campaign, not to mention a Cannes Lion award.

#re2pect - nike brand jordan
Jeter, a New York icon, towers over the city streets.
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