Tory Burch Pop-Up

Tory Burch Pop-Up


Client Tory Burch

Agency Partner Billups

Production Tory Burch Concept Store Exterior

Melrose Avenue is the place to serve looks and define trends. Naturally, when Tory Burch opened their concept store, they planned to do just that. With the help of 4 painters and 8 mice over 15 days, Colossal was there to make this dream come true. The design celebrates the work of photographer Walter Schels, whose animal portraits are featured in the label’s Resort 2024 collection.


Artwork Mouse, 2000 Walter Schels ©.

The quality of work delivered by the Colossal team was truly outstanding. I would not have trusted any other team to handle the complexity of this project. Whether addressing challenges or exploring innovative solutions, the team’s proactive approach and collaborative spirit were instrumental in the success of our campaign. It is evident that the team takes immense pride in their work and [the] end result was beautiful. Thank you for continued partnership and for always helping Billups shine.

Kristin Van Dusen
Media Director, Billups