SoulCycle
Client SoulCycle
Market New York
Duration 4 Weeks
Walls 2
SoulCycle’s all about inclusivity. Colossal is, too, so we were stoked to bring the brand’s message of openness to life. The campaign, “All Souls Welcome”, highlighted six LGBTQ-identifying instructors. Their bright and hyperrealistic portraits hit the streets of Brooklyn just in time for Pride Month.
Instructors and riders used the campaign’s hashtag, #AllSoulsWelcome, on social media, and the press followed suit. In an article published by AdWeek, SoulCycle gave praise to the historic medium: “the hand-painted aspect of the billboards is meant to create an experience that feels more human, more tangible, and more real, but in a high-end way. There’s something very emotive about being able to touch and see a painting of something on your walk to work rather than an image on a screen.”
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![SoulCycle](http://colossalmedia.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Colossal Media and SoulCycle's final mural in Brooklyn.](https://colossalmedia.com/wp-content/uploads/2018/11/Soul-Cycle_1.jpg)
![Mixing paints for SoulCycle on the streets of Williamsburg, Brooklyn.](https://colossalmedia.com/wp-content/uploads/2018/12/SoulCycle-Colossal-01.jpg)
![Colossal Media and SoulCycle's mural for their Pride campaign hits the streets in Williamsburg, Brooklyn.](https://colossalmedia.com/wp-content/uploads/2018/12/SoulCycle-Colossal-10.jpg)