Behold the power of punctuation. Thanks to a five-inch tall comma, Samantha Rothenberg’s empowering creative became a social media sensation. (The fluorescent pink background didn’t hurt, either.) Freeform was so floored by the sudden flood of Instagram photos that they extended the campaign for two weeks. By the end of its run, the ad earned 8.5 million additional digital impressions.
OUT OF HOME REACH
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