Behold the power of punctuation. Thanks to a five-inch tall comma, Samantha Rothenberg’s empowering creative became a social media sensation. (The fluorescent pink background didn’t hurt, either.) Freeform was so floored by the sudden flood of Instagram photos that they extended the campaign for two weeks. By the end of its run, the ad earned 8.5 million additional digital impressions.
OUT OF HOME REACH
New on the blog: illustrator @violetclair shows us her Brooklyn home and the street mural she designed. #vansgirls
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Be a boss, bitch. ✌ #TheBoldType — Check out some of our fan photos in front of our mural in Williamsburg. See it yourself on Wythe Ave. between N. 10th and 11th.)
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