Dior
![B145_DiorComplete-HR (1 of 4)-Edit_web_web Dior mural in Williamsburg](https://colossalmedia.com/wp-content/uploads/2017/12/B145_DiorComplete-HR-1-of-4-Edit_web_web.jpg)
Agency Havas Project X
Market New York
Units 2
To celebrate the launch of Miss Dior Eau de Parfum, Dior transformed two flagship walls into conversation pieces by asking audiences, “what would you do for love?” The intriguing copy and high-contrast art direction prompted thousands of people to share the murals on Instagram.
For every post that used the #DiorLoveChain hashtag, the brand donated $1 to We Movement, an organization that provides access to education, food, clean water, healthcare and economic opportunity for people all around the world.
![B145_DiorProgress-HR (3 of 13)_web_web Dior mural in progress in Williamsburg](https://colossalmedia.com/wp-content/uploads/2017/12/B145_DiorProgress-HR-3-of-13_web_web.jpg)
![M148_DiorMixing-HR (9 of 10)_web_web Mixing paint for Dior campaign](https://colossalmedia.com/wp-content/uploads/2017/12/M148_DiorMixing-HR-9-of-10_web_web.jpg)
![M148_DiorProgress-HR (20 of 33)_web_web Engagement at street-level mural](https://colossalmedia.com/wp-content/uploads/2017/12/M148_DiorProgress-HR-20-of-33_web_web.jpg)
![M148_DiorProgress-HR (25 of 33)_web-Edit_web Dior Progress in Manhattan](https://colossalmedia.com/wp-content/uploads/2017/12/M148_DiorProgress-HR-25-of-33_web-Edit_web.jpg)
![And you, what would you do for love?](https://colossalmedia.com/wp-content/uploads/2017/12/M148_DiorComplete2-HR-6-of-11_web_web.jpg)