Dior mural in Williamsburg

Agency Havas Project X

Market New York

Units 2

To celebrate the launch of Miss Dior Eau de Parfum, Dior transformed two flagship walls into conversation pieces by asking audiences, “what would you do for love?” The intriguing copy and high-contrast art direction prompted thousands of people to share the murals on Instagram.


For every post that used the #DiorLoveChain hashtag, the brand donated $1 to We Movement, an organization that provides access to education, food, clean water, healthcare and economic opportunity for people all around the world.

Dior mural in progress in Williamsburg
Mixing paint for Dior campaign
Engagement at street-level mural
Dior Progress in Manhattan
And you, what would you do for love?
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