Charles Schwab

Agency Universal McCann

Client Charles Schwab

Walls 1

Market New York

Duration 4 Weeks

Charles Schwab wants you to spend less money on avocado toast. Instead, they say, you should “Own Your Tomorrow” by investing. Sophie Roach got the message across with a hand-drawn illustration and Colossal recreated her work on a Bushwick street loaded with art.


Colossal produced two videos for Charles Schwab. The first was a new idea from our team — a :30 second teaser, released before we finished the mural, directing people to the corner where we were pulling brushes. A full-length video revealed Roach’s artwork a week later. Both videos were used in organic and sponsored Instagram posts, along with additional photos captured by Colossal. The content added over 300,000 impressions to the campaign’s reach. (1)
Mixing paint for the Charles Schwab mural in Brooklyn
Custom paint colors for Sophie Roach x Charles Schwab
Charles Schwab mural turns color blindness test
Own Your Tomorrow mural in Brooklyn - progress
Own Your Tomorrow mural in Brooklyn - progress
Sophie Roach for Charles Schwab x Colossal Media - Own Your Tomorrow
Tory Burch mural on West Broadway in SoHoA close-up of Baddie Winkle's mural in Williamsburg for Stash, by Colossal.